Richard Villasana
The Mexico Guru

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Richard Villasana is the obvious choice for any college event coordinator wanting to prepare their students for the global marketplace.
  • Lived in Mexico more than ten years, was a professor at Mexican university

  • Spanish translator for United Nations delegate

  • Has given sales and educational presentations in Mexico in Spanish

  • Top selling author

  • Clients include Fortune 100 companies

  • Speaks to corporations and universities in both the U.S. and Mexico

International Speaker, Author and Consultant

Insider Secrets
Now in its 3rd edition

Richard Villasana

Attention College Event Coordinators: Give your COLLEGE STUDENTS the EDGE to be SUCCESSFUL in a competitive GLOBAL market place

Read what College Event Coordinators and Students Are Saying About Richard...

Houston, Texas
Taking a break with the University of Houston
Mexican-American Studies Academic Achievers
at their annual Leadership Retreat

Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. He is a sought-after international speaker by universities as well as corporations such as Wal-Mart and AT&T. His presentations are in both English and Spanish. He is also fluent in French.

Richard has appeared several times on ABC, been on KPBS Radio and 1040AM San Diego and been interviewed by NBC and BusinessWeek. He is the top-selling author of "Insider Secrets for Doing Business in Mexico", now in its third edition.

His articles on marketing and business practices in Mexico have been published in industry trade magazines such as Customer Relationship Management (CRM). EFE, the world's largest Spanish news agency interviewed Richard because of his success with the Hispanic market in the U.S. He has been profiled in U.S. newspapers such as the San Diego Business Journal.

James Malinchak
"If you want your students to learn about diversity and how to properly do business internationally, then look no further than my friend, Richard. He will teach your students how to do business internationally and have tremendous success. Do yourself a favor and book Richard right now."

James Malinchak
Co-Author "Chicken Soul for the College Soul"
Two-Time College Speaker of the Year

Click to watch video

He was a university professor in Mexico and a translator for the U.N. Richardís expertise and services have been sought after by companies such as Cisco Systems as well as foreign companies in China and Europe. He is the founder of four companies, all of which are focused on the Latin American and U.S. Hispanic markets.

It's easy and fast to book Richard for your next keynote or seminar. Just click here to fill out a form and email it in.

"Your talk was excellent. You were very interactive and got the audience involved. Your tips are rarely heard from college professors. Your lectures should be taught at every college."

Enrique Venta, Ph.D.
Dean, College of Business
Lamar University
Beaumont, TX

Baja California, Mexico
Entertained students learning about
international marketing at Richard's
conference in Mexico supported by SPRINT

These are just a few of the universities in the U.S. and Mexico that have invited Richard to speak.
  • National University, California

  • Alliant International University, San Diego, California

  • Universidad Univer, B.C., México

  • Universidad Autónoma de Baja California, México

  • Universidad Nacional Autónoma de México (UNAM), México

  • University of Houston, Texas

  • Instituto Mexicano de Seguro Social, México

  • Lamar University, Texas
Latino Film Festival audience
Hundreds captivated during one of
Richard's many presentations for
the City of San Diego

Below are the most requested documents so you can download them now.

Speaker's Kit (PDF format) click here

Biography (PDF format) click here
Keynotes & Presentations (HTML format) click here

Photos (JPEG format) click here

Book Richard Villasana, The Mexico Guru, to speak at your next student event or conference! Contact: The Mexico Guru at (866) 460-1102 or (619) 632-5443 for availability and bookings.

9450 Mira Mesa Blvd, Suite C520 | San Diego, California 92126 USA | Phone: 619.632.5443 | Fax: 617.608.2381

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Richard Villasana. International Speaker, Consultant and Leading Expert
on Mexico Business Practices, Communication and Culture