RICHARD VILLASANA
The Mexico Guru
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Bio for Richard Villasana
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Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. For nearly fifteen years, Richard Villasana has helped U.S. companies and businesses around the world accelerate their entry into Mexico’s trillion dollar economy, expand their market and dramatically increase profits. Fortune 100 companies such
as Cisco Systems and AT&T value Richard’s expertise.
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"Your talk was excellent. You were very interactive and got the audience involved. Your tips are rarely heard from college professors. Your lectures should be taught at every college."
Dr. Enrique Venta, Ph.D. Dean, College of Business Lamar University
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Richard is a sought-after international speaker by universities
and businesses in the U.S. (University of Houston in Texas and
National City University in California) as well as abroad (China,
France, Mexico, Spain, Belgium, Italy, and the United Kingdom).
He has also been a translator for the United Nations.
Richard Villasana has been profiled in
the San Diego Business Journal and
featured in trade magazines such as
Customer Relationship Management.
He is the top selling author of Insider
Secrets for Doing Business in
Mexico and was interviewed by EFE,
the world’s largest Spanish news
agency for his success in the U.S.
Hispanic market.
Richard believes in "better business and greater profits through better international relations". Through his passionate and energetic presentations he captivates his audience with his knowledge of foreign cultures.
College students discover the importance of cultural sensitivity in international business relations. Richard helps your students to be ready to meet the challenges the global marketplace has to offer.
His coaching, books, articles and educational products provide both the motivation and the strategies to excel in international business in Mexico.
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