Richard Villasana
The Mexico Guru

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Richard Villasana

Bio for Richard Villasana

Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. For nearly fifteen years, Richard Villasana has helped U.S. companies and businesses around the world accelerate their entry into Mexico’s trillion dollar economy, expand their market and dramatically increase profits. Fortune 100 companies such as Cisco Systems and AT&T value Richard’s expertise.

"Your talk was excellent. You were very interactive and got the audience involved. Your tips are rarely heard from college professors. Your lectures should be taught at every college."

Dr. Enrique Venta, Ph.D.
Dean, College of Business
Lamar University

Richard is a sought-after international speaker by universities and businesses in the U.S. (University of Houston in Texas and National City University in California) as well as abroad (China, France, Mexico, Spain, Belgium, Italy, and the United Kingdom). He has also been a translator for the United Nations.

Richard Villasana has been profiled in the San Diego Business Journal and featured in trade magazines such as Customer Relationship Management. He is the top selling author of Insider Secrets for Doing Business in Mexico and was interviewed by EFE, the world’s largest Spanish news agency for his success in the U.S. Hispanic market.

Richard believes in "better business and greater profits through better international relations". Through his passionate and energetic presentations he captivates his audience with his knowledge of foreign cultures.

College students discover the importance of cultural sensitivity in international business relations. Richard helps your students to be ready to meet the challenges the global marketplace has to offer.

His coaching, books, articles and educational products provide both the motivation and the strategies to excel in international business in Mexico.

9450 Mira Mesa Blvd, Suite C520 | San Diego, California 92126 USA | Phone: 619.632.5443 | Fax: 617.608.2381

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Richard Villasana. International Speaker, Consultant and Leading Expert
on Mexico Business Practices, Communication and Culture