Richard Villasana
The Mexico Guru

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Richard Villasana

Meet Richard

Since 1993, Richard Villasana has helped U.S. companies and businesses around the world accelerate their entry into Latin America especially Mexico, expand their market and dramatically increase profits.

Richard is one of the most well-connected
authorities on doing business in Mexico
Richard & Lic. Celso Delgado
Lic. Celso Delgado, former Mexican ambassador to Argentina, sharing political insights with Richard.
Richard & Dr. Luis Ernesto Derbez
Potential presidential candidate, Dr. Luis Ernesto Derbez, exchanging cultural views with The Mexico Guru.

Richard Villasana is a leading authority on Mexican business practices, culture and communication. He has appeared several times on ABC and been interviewed by NBC and BusinessWeek for his expertise on business in Mexico and its economy. He has been on KPBS Radio and 1040AM San Diego.

He is the top selling author of "Insiders Secrets for Doing Business in Mexico" as well as several articles on marketing and business practices in Mexico. Richard's business success has been profiled in:

  • San Diego Business Journal

  • EFE, the world's largest Spanish language news agency (Spain)

  • El Mercurio (Chile)

  • El Siglo de Torreon (Mexico)

  • MSN Latino

  • Yahoo en Español

  • El Universal (Mexico)

  • El Latino (San Diego, California)

  • El Periodico de Mexico

  • The Arizona Republic

  • El País (Spain)

  • Eastern Group Publications (Los Angeles, CA)

  • Arizona Daily Star

  • Several business and marketing web sites

He has written articles for Twin Plants News, the leading magazine for the U.S. and Mexico maquiladora industry, CRM (Customer Relationship Management) Magazine and Real Estate Executive.

Richard has spoken at numerous business and marketing events in both the U.S. and Mexico for clients such as the City of San Diego and IMSS, Mexico's largest health care institute. He is routinely invited to give presentations at universities in both countries. He was recently recognized for his conference on International Business given at one of the prestigious private universities in Mexico, Universidad Univer and his presentation at Alliant International University in San Deigo, California. He has lived in Mexico (over ten years), France and Sardenia and is fluent in French and Spanish.

Photo of Richard Villasana dining in Acapulco
Enjoying dinner in Acapulco
Richard started working at age 14 in his family's Mexican restaurant in Houston, Texas. He has always had a love of languages, culture and business. He spent several years studying abroad in France, Mexico and Spain.

Since that time, he has become one of the leading U.S. experts on Mexico’s medical market and was the first U.S. business person ever invited to attend national conferences held by Salubridad (SSA), one of the major federal health care institutions in Mexico.

His services have been sought after by companies such as Cisco Systems (telecom), Drager, Mallinckrodt (medical), Micron Technologies (computers), Comet AG (Switzerland), Lazer Helmets (Belgium), Foton (China manufacturer) and AT&T. Richard has immersed himself into the Mexican business world and culture. He is an authority on:

  • Mexico’s safety certification, the NOM

  • Mexico's telecommunication certification, the Homologación

  • Federal bids and tenders

He procured the largest order ever received in 65 years of business by a U.S. manufacturer of radiology products. His company has and continues to establish distribution throughout Latin America for several U.S. manufacturers, their products and services.

Richard believes in "better business and greater profits through better international relations". Through his passionate and energetic presentations he captivates his audience with his knowledge of foreign cultures. His talks come alive with memorable personal stories teaching attendees lessons he has learned from his in-the-trenches experiences in doing business with Mexico. He also lived in Mexico for over ten years.

One recent attendee, an entrepreneur from India, exclaimed, "After just one hour I now know why I have been getting the results I have from my Mexican associates."

Richard will help your people:

  • Transform their thinking and attitude to culture and communication.

  • Discover how to create incredible opportunities with their Mexican associates.

  • Sharpen their interpersonal skills so they feel confident in business situations with Mexican professionals.

His coaching, books, articles and educational products provide both the motivation and the strategies to have rapid profits in Mexico and throughout Latin America.

Book Richard Villasana, The Mexico Guru, to speak at your next meeting or event! Contact us by telephone at (866) 460-1102 or email us for availability and bookings.


9450 Mira Mesa Blvd, Suite C520 | San Diego, California 92126 USA | Phone: 619.632.5443 | Fax: 617.608.2381

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Richard Villasana. International Speaker, Consultant and Leading Expert
on Mexican Business Practices, Communication and Culture