Richard Villasana
The Mexico Guru

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Richard Villasana

Discover Insights and Practical Advice so You Can Maximize Your Profits in Mexico
Insider Secrets
Now in its 3rd edition

"Insider Secrets for Doing Business in Mexico"

This book is a powerful collection of expert advice distilled through experiences spanning almost fifteen years of doing business in Mexico. This book was written and designed for business people like you who want solid, practical information instead of untested theories. Discover insights into what you will experience as your company does business with Mexico.

The most common business situations companies encounter are highlighted along with stories from the trenches. Discover what works and what to avoid so you and your company can enjoy increased sales and profits from doing business in Mexico.

Davy Tyburski
"Richard is the real deal! By using one of his strategies, we improved the profitability of one of our Latin American deals by 30%! If you're serious about improving your profits in Latin America, especially in Mexico - you have to implement his strategies and techniques."

Davy J. Tyburski
President and CEO
Profit InnerCircle

Barbara I. Pardue
"Save yourself and your organization thousands of dollars by purchasing, reading and implementing Richard Villasana's 'Insider Secrets for Doing Business in Mexico'. And hurry, before your competition beats you to it!"

Barbara I. Pardue
former Senior Cabinet Officer and Director of Arkansas Department of Economic Development

Georgina Robledo
"Having worked in Mexico, I insist on the importance of having the advice of someone who has the cultural awareness and intelligence that is determinant to successful business negotiations. Lic. Villasana offers this valuable insight and expertise on Mexican business practices in his 'Insider Secrest for Doing Business in Mexico'".

Lic. Georgina Robledo
International Business Advisor
San Diego, CA

Mike Davis
"Villasana’s book should be required reading for anyone interested in increasing their business in Mexico. We’ve been dealing with Mexican customers over the years. We were able to immediately apply his advice to upgrade our communication. Our Mexicans customers can focus on our products and services instead of finding cultural mistakes."

Mike Davis
Sales Manager
HydrauliCircuit Technology, Inc.
Stockbridge, GA

Satisfied customer
San Diego Public Library purchasing copies of the first edition of Insider Secrets for Doing Business in Mexico.

"After reading Villasana's book I can now see several of the practices I considered to be a standard operating procedure in Mexico probably irked some of the U.S. suppliers we do business with, and now I can compensate for this."

Cesar Gutierrez Ubach
Former General Manager, Advertising Agency
Baja California, Mexico

Roger C. Parker
"The book is great. What the book offers is an introduction to the importance of 'when in Rome, do as the Romans' behavior."

Roger C. Parker, Internet Guru
Author of Design To Sell and dozens more.

Amy Grossman
"What you have is so useful to anyone thinking of doing business in Mexico."

Amy Grossman
President, Broader Vision Coaching Company

Price: $29.75 (Print edition)
Price: $24.75 (eBook edition)*

* eBook purchases are non-refundable.

9450 Mira Mesa Blvd, Suite C520 | San Diego, California 92126 USA | Phone: 619.632.5443 | Fax: 617.608.2381

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Richard Villasana. International Speaker, Consultant and Leading Expert
on Mexican Business Practices, Communication and Culture