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The Mexico Guru

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Richard Villasana is the obvious choice for any company thinking of entering the lucrative Mexico market
  • Lived in Mexico more than ten years, was a professor at Mexican university

  • Spanish translator for United Nations delegate

  • Won bids worth hundreds of thousands of dollars with the Mexican government

  • Has given sales and educational presentations in Mexico in Spanish

  • Knows Mexican officials controlling billions of dollars annually

  • Recognized authority on Mexican certifications

  • Speaks to corporations and universities in both the U.S. and Mexico

International Speaker, Author and Consultant

Insider Secrets
Now in its 3rd edition

corporate speaker

Attention: Business & Association Meeting Planners

Help your members be more FINANCIALLY
SUCCESSFUL in the GLOBAL market place
especially in the $1.4 TRILLION MEXICO economy.

professional speaker
Hundreds captivated during one of
Richard's many presentations for
the City of San Diego

Click to read what Corporate Event Planners and
Professionals are saying about Richard

Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. Richard is a sought-after international speaker by corporations such as Wal-Mart and AT&T as well as universities in both the U.S. and Mexico. His presentations are in both English and Spanish. He is also fluent in French.

Richard has appeared several times on ABC and been interviewed by NBC and BusinessWeek. He is the top-selling author of "Insider Secrets for Doing Business in Mexico", now in its third edition. His articles on marketing and business practices in Mexico have been published in industry trade magazines such as Customer Relationship Management (CRM). EFE, the world's largest Spanish news agency interviewed Richard because of his success with the Hispanic market in the U.S. He has been profiled in U.S. newspapers such as the San Diego Business Journal.

Click to watch video

Sr. Carlos Javier Díaz de León
Translating and Interpreting Services
Tijuana, B.C., Mexico

Richard’s expertise and services have been sought after by companies such as Cisco Systems as well as foreign companies in China and Europe. He was a university professor in Mexico and a translator for the U.N. He is the founder of four companies, all of which focus on Latin America, especially Mexico and the U.S. Hispanic market.

Now that the U.S. Hispanics population has surpassed 51 million, many companies are focusing on how to properly engage with these consumers with a purchasing power of over $1 trillion. Companies are looking for ways to increase their sales to potential buyers coming up from Mexico. However, many U.S. companies do not have the proper training to interact with these consumers risking hundreds of thousands, even millions, of dollars due to little or poor training. Richard Villasana can help your company engage these consumers so your company closes more sales to increase profits.

AIM, Tijuana, B.C.
Richard leading a workshop on Leadership and Communication
for members of the Tijuana Maquiladora Association. Attending
companies included Plantronics and Schneider Electric.

AIM, Tijuana, B.C.
Richard leading a workshop on Cross-Cultural Communication
for management and leaders at Plantronics, B.C.

These are just a few of the companies and organizations that have benefited from Richard's expertise.
  • Cisco Systems, USA

  • AT&T, USA

  • ThermoFisher

  • Plantronics

  • National Draeger, Inc., USA

  • HydrauliCircuit Technology, USA

  • Shahab Surgical Industries, Pakistan

  • Micron Technologies, USA

  • Mallinckrodt, USA

  • Tijuana Maquiladora Association, Mexico

  • Human Resources Association, Mexico

  • Intermedia, Mexico

  • Comet AG, Switzerland

and many more from Asia, Europe and Australia.

Audrey Hagen
"Totally blown away by seeing Richard at his finest. Brings vitality and motivation."

Audrey Hagen
President, Platinum Events
Event Coordinator

It's easy and quick to book Richard for your next keynote or seminar. Just click here to fill out a form and email it in.

Below are the most requested documents so you can download them now.

Speaker's Kit (PDF format) click here

Biography (PDF format) click here
Keynotes & Presentations (HTML format) click here

Photos (JPEG format) click here

Room Set Up (PDF format) click here

Introduction (PDF format) click here

Book Richard Villasana, The Mexico Guru, to be a keynote at your next association event! Richard is also available for a one day high intensity workshop and seminar on marketing and business in Mexico. Contact: The Mexico Guru at (866) 460-1102 or (619) 632-5443 for availability and bookings.

9450 Mira Mesa Blvd, Suite C520 | San Diego, California 92126 USA | Phone: 619.632.5443 | Fax: 617.608.2381

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Richard Villasana. International Speaker, Consultant and Leading Expert
on Mexico Business Practices, Communication and Culture