Richard Villasana, known as The Mexico Guru, is a leading authority on Mexican business practices, culture and communication. Richard is a sought-after international speaker by corporations such as Wal-Mart and AT&T as well as universities in both the U.S. and Mexico. His presentations are in both English and Spanish. He is also fluent in French.
Richard has appeared several times on ABC and been interviewed by NBC and BusinessWeek. He is the top-selling author of "Insider Secrets for Doing Business in Mexico", now in its third edition. His articles on marketing and business practices in Mexico have been published in industry trade magazines such as Customer Relationship Management (CRM). EFE, the world's largest Spanish news agency interviewed Richard because of his success with the Hispanic market in the U.S. He has been profiled in U.S. newspapers such as the San Diego Business Journal.
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Sr. Carlos Javier Díaz de León
Translating and Interpreting Services
Tijuana, B.C., Mexico
Richard’s expertise and services have been sought after by companies such as Cisco Systems as well as foreign companies in China and Europe. He was a university professor in Mexico and a translator for the U.N. He is the founder of four companies, all of which focus on Latin America, especially Mexico and the U.S. Hispanic market.
Now that the U.S. Hispanics population has surpassed 51 million, many companies are focusing on how to properly engage with these consumers with a purchasing power of over $1 trillion. Companies are looking for ways to increase their sales to potential buyers coming up from Mexico. However, many U.S. companies do not have the proper training to interact with these consumers risking hundreds of thousands, even millions, of dollars due to little or poor training. Richard Villasana can help your company engage these consumers so your company closes more sales to increase profits.
Richard leading a workshop on Leadership and Communication for members of the Tijuana Maquiladora Association. Attending
companies included Plantronics and Schneider Electric.
Richard leading a workshop on Cross-Cultural Communication for management and leaders at Plantronics, B.C.
These are just a few of the companies and organizations that have benefited from Richard's expertise.
Cisco Systems, USA
National Draeger, Inc., USA
HydrauliCircuit Technology, USA
Shahab Surgical Industries, Pakistan
Micron Technologies, USA
Tijuana Maquiladora Association, Mexico
Human Resources Association, Mexico
Comet AG, Switzerland
and many more from Asia, Europe and Australia.
"Totally blown away by seeing
Richard at his finest. Brings vitality and motivation."
Book Richard Villasana, The Mexico Guru, to be a keynote at your next association event! Richard is also available for a one day high intensity workshop and seminar on marketing and business in Mexico. Contact: The Mexico Guru at (866) 460-1102 or (619) 632-5443 for availability and bookings.
9450 Mira Mesa Blvd, Suite C520 | San Diego, California 92126 USA | Phone: 619.632.5443 | Fax: 617.608.2381 RichVilla@TheMexicoGuru.com