Richard Villasana
The Mexico Guru

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Richard Villasana

Keynotes & Presentations

Richard Villasana is a leading authority on Mexico business practices, communication and culture. He has been profiled by U.S. newspapers such as the San Diego Business Journal. He has been featured in industry trade magazines such as Customer Relationship Management (CRM). He is the top selling author of Insider Secrets for Doing Business in Mexico along with several articles on marketing and business practices in Mexico.

Engage Richard to speak at your next keynote, seminar or workshop so your company can better understand your Mexican customers and dramatically increase profits.

  • Going International: Now what do we do?

  • Are you ready to catch up with the rest of the world? Richard offers an enlightening talk on how companies can position themselves to take advantage of globalization while highlighting pitfalls so your company can move ahead quicker profits without the high cost of trial and error.

  • Leadership in the Global Marketplace for College Students

  • A stimulating and enlightening presentation on leadership and success in the global marketplace for students. The primary focus is to provide social awareness to students on different issues that affect the community and instill leadership skills and intellectual understanding in the students so they can assume a more successful role in their community.

  • Maximize Your Profits by Mastering Mexico’s Business Culture

  • What’s stopping companies from doubling or tripling their profits in Mexico? The Director of the southern California U.S. Export Assistance Center states the majority of U.S. companies have little or no understanding of Mexico business protocol. Richard guides audiences through key business situations and offers practical strategies companies can use immediately to dramatically improve business in Mexico.

  • My Name Isn’t Pancho (and I don’t have a burro)

  • A fun and lively speech covering many stereotypes about Mexicans and their culture. In a “tell it like it is” style, Richard covers stereotype mentality that often suffocates a company’s efforts to deal successfully with Mexican professionals. He uncovers destructive strategies that can sabotage a company’s relationship with their Mexican customers and distributors.

    If you think you know Mexico, wait until you hear Richard. “After just one hour I now know why I have been getting the results I have from Mexico." - Abdul Malik, Founder of California Trading International

  • 7 Ways To Mess Up Your Business In Mexico

  • An irreverent presentation on how companies around the world destroy almost any chance to do business in Mexico. Companies are wasting thousands of dollars trying to enter the Mexican market and sabotaging their efforts at the same time.

    Richard exposes some of the worse practices companies commit. You’ll laugh and leave with solid tips on how you can succeed in doing business in Mexico and double or triple your return on investment.
Richard can customize a workshop to meet the specific needs of your audience.

Book Richard Villasana, The Mexico Guru, to speak at your next meeting or event! Contact: The Mexico Guru at (619) 632-5443 for availability and bookings.

9450 Mira Mesa Blvd, Suite C520 | San Diego, California 92126 USA | Phone: 619.632.5443 | Fax: 617.608.2381

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Richard Villasana. International Speaker, Consultant and Leading Expert
on Mexican Business Practices, Communication and Culture